How AI supports experiences made with Butterfly, how we use AI in website visuals, where human responsibility remains, and which European rules guide our work.
Butterfly Interactive ApS
CVR 46573862 · Denmark
Last reviewed: 26 August 2026
AI features are optional and purpose-specific. The available feature and service provider can vary by client agreement or project setup.
Google Gemini
Generates a reply from a story character after the scripted conversation, when a creator has enabled the feature.
Information processed: The viewer’s message, relevant conversation history, and the creator’s instructions for the character.
ElevenLabs
Creates editable subtitle cues from audio in uploaded media.
Information processed: The audio track and, where selected, its language.
DeepL
Translates selected project text and subtitle content into another language.
Information processed: The text selected for translation and the requested target language.
Some images, concept visuals, and interface mockups on Butterfly’s website are generated or materially altered using AI. We use them to illustrate ideas, scenarios, or possible designs.
Unless we expressly say otherwise, these visuals should not be understood as photographs of real people or events, examples of customer work, or a promise that the product will look or behave exactly as shown. Where a visual could reasonably be mistaken for authentic material, we identify it as AI-generated or illustrative.
Do not submit confidential, special-category, or other sensitive personal data to an AI feature unless your organisation has authorised that use. Provider-specific processing and retention terms are addressed through the applicable project setup, contract, and data processing agreement.
AI output can be inaccurate, incomplete, or unexpected. Creators remain responsible for reviewing generated translations and subtitles, configuring AI characters, and deciding whether content is appropriate for their audience.
Butterfly’s current AI features are designed to support content creation and simulated conversations. They are not intended to determine admission, grades, employment, credit, access to essential services, or another decision with legal or similarly significant effects.
A client must not repurpose Butterfly’s AI features for a high-risk or prohibited use. Education, defence, public-sector, employment, and other sensitive deployments require a use-case assessment and project-specific safeguards before launch.
Where AI processing involves personal data, GDPR requirements continue to apply. The organisation providing an experience may be the data controller, while Butterfly may act as its processor under a data processing agreement.
The EU AI Act follows a risk-based approach. Obligations depend on whether an organisation is a provider or deployer, what the system is intended to do, and the people and context affected by it. The Article 50 transparency obligations apply from 2 August 2026.
Organisations that provide or deploy AI systems must support relevant AI literacy for the people who operate or use them on the organisation’s behalf.
Certain manipulative, exploitative, social-scoring, biometric, and other unacceptable AI practices are prohibited. Butterfly’s features are not designed for these uses.
When someone interacts directly with an AI system, they must be clearly informed that it is AI unless that is already obvious. This information must be accessible and provided by the first interaction.
The same technology can carry different duties depending on its purpose. AI used to make or materially influence certain education, employment, essential-service, law-enforcement, or other sensitive decisions may be high-risk.
Lawfulness, transparency, data minimisation, security, individual rights, and restrictions on solely automated significant decisions continue to apply when personal data is processed.
AI rules and official guidance continue to develop. We review this page when our AI uses or the applicable guidance materially change.
For questions, data-protection requests, or concerns about an AI-generated output, contact us. Include the relevant project or experience where possible, but do not email sensitive personal data.
privacy@butterflyinteractive.comFor controller and processor roles, privacy rights, retention and international transfers, read our Privacy policy. General service terms are set out in our Terms of use.