We built Butterfly because learning should not feel like a checkbox.
Butterfly started from a simple frustration: there was no platform that treated storytelling and data as equally important.
Between story and data
We believe the most important learning happens somewhere in between: emotional enough to matter, structured enough to teach, and measurable enough to improve.
On one side, there were powerful films, campaigns and interactive stories that could move people emotionally, but often left organisations with little understanding of how people actually responded.
On the other side, there were learning platforms that could track completion, scores and progress, but often reduced complex situations to mandatory modules, quizzes and checklists.
Butterfly is built to help organisations create experiences that people can step into. Stories that make decisions feel real. Scenarios that reveal how people respond under pressure. Data that helps trainers, educators and teams understand patterns, not just outcomes.
Because when people are asked to make a choice inside a story, they do more than consume information. They reveal how they think.
Built by two founders, backed by the right partners.
Butterfly’s core product is built by Sahand and Travis. For defence, IHL/LOAC and humanitarian training projects, we work closely with a trusted strategic partner.
Sahand
Co-founder · Technology and platform architecture
Sahand brings the technical foundation, turning complex branching structures, user flows and analytics into a platform that can scale beyond a single project. Alongside building, he creates visual storytelling through After Effects and animation, including case videos, and stays at the forefront of applying AI to complex production workflows.
Travis
Co-founder · Journalism and cinematic storytelling
Travis brings a background in journalism, cinematic storytelling and award-winning interactive films, with work seen in more than 85 countries and translated into over 10 languages. As a producer, he has led complex interactive experiences for Red Cross Denmark and the International Red Cross, developing narratives around difficult subjects — from the refugee crisis to the rules of war and the textile industry — and shaping how to keep an audience moving through a story without losing its weight.
Vincent
Strategic partner · Law, defence and humanitarian contexts
Vincent Sautenet, of Phoenix Aegis, is an external strategic partner Butterfly works with for defence, military training, IHL/LOAC and conflict-related humanitarian training. His background with the United Nations, the ICRC and other humanitarian organisations helps ground our scenarios in the pressures and realities of armed conflict.
Beyond our core team, Butterfly works with a network of trusted partners — from platform and technology collaborators to creative and production specialists — brought in project by project as the work requires. For defence, IHL and humanitarian training specifically, Vincent is our preferred partner, given the depth of his sector experience.
The future of learning is not more content. It is better participation.
Most people do not change how they think because they watched another video or clicked through another module.
They change when a situation feels close enough to matter. When they have to make a decision. When they see the consequence. When they can reflect on what happened with others.
That is why Butterfly is not only a storytelling platform, and not only an analytics tool.
It is a way to connect experience, choice and insight, so organisations can design learning that is more human, more useful and more honest about how people actually behave.
Emotional enough to matter
People learn differently when a situation feels close enough to enter, not just distant enough to observe.
Structured enough to teach
Branching scenarios make judgement visible by asking learners to choose when the situation is incomplete or under pressure.
Measurable enough to improve
Analytics help trainers and organisations understand patterns in behaviour, not just who completed a module.