You make a story
Scenes, choices, and a clock if you want one. A moment worth stepping into.
Learn more by doing
The end-to-end platform for enterprises to create interactive stories, manage learning, and host virtual classrooms, with built-in analytics.
By Røde Kors International
An ambulance. A confrontation. Your call.
You're an aid worker caring for a patient. A soldier stands at the ambulance doors, with his superior in the background. Try a short demo adapted from If War Comes to You, then see what your choice tells the storyteller.
One story.
Two ways to learn.
A story worth doing gives something to the person in it. And gives something back to the person who made it.
Doing beats watching.
Choices on the frame
Decisions sit inside the scene, not in a quiz after it.
Perspectives
Live the same moment as a civilian, a soldier or an aid worker.
Pressure
Add a clock when judgement under time is the point. Hesitation counts.
Reflection
Ask people why. Their words travel back with their choices.
If War Comes to You
0:20 to decide
A soldier confronts you at the ambulance. How do you respond?
Argue with the soldierAddress his superior
Sample reflection
Why did you address his superior?
“I thought his superior might listen. I wanted to get back to the patient.”
If War Comes to You — Insights
Viewers
0
in this cohort
Reached an ending
0%
completion
Median decision
0.0s
At the ambulance
Where the room split
Aid worker · At the ambulance
- Argue with the soldier29%
- Address his superior62%
- Didn't decide9%
Where people paused
median seconds
6.8s
At the ambulanceNewspaper or phoneBlankets or hygiene kits
In their own words
“I thought his superior might listen. I wanted to get back to the patient.”
Viewer 118 · chose Address his superior
“I was weighing up who to speak to, and the time ran out.”
Viewer 274 · didn't decide
Sample cohort and reflections for this demo.
The story reports back.
You did not just publish a story. You watched a few hundred people decide. See where the room split, where they paused, and where they changed their mind. Then bring it to the debrief, the boardroom, or the next draft.
Where the room split
See which choices people made, and where a group divided.
Where they paused
Timing shows the moments that were genuinely hard to call.
Routes through the story
Follow the paths people took from the first scene to the last.
In their own words
Reflections arrive next to the decisions they explain.
From idea to insight in four moves.
Simple to start, sophisticated to ship. A first story in an afternoon. A better one every time the results come back.
01
Map
Lay out scenes, decisions and endings on one canvas. It stays readable as it grows.
02
Author
Add video, place choices on the frame, set the pace. No new grammar to learn.
03
Share
Publish a link. It works in a classroom, a workshop, or on a phone on the bus.
04
Learn
Watch the decisions come in and read what they mean. Then make the next one better.
If War Comes to You
An adapted story example. Select a node to explore.
Change the question.
Then try a path.
Your words appear on the canvas. Pick a choice to follow its route.
Made for people with something to teach.
Enterprises, organisations and storytellers use Butterfly to give their audience something worth doing. And to learn from what they did.
Enterprises
Training people actually remember.
Compliance, leadership, safety. Let people rehearse the hard moment before it is real, and see what they would actually do.
Organisations
Campaigns that listen back.
Public bodies, NGOs and educators reach people with stories that matter, and learn how they respond. Not just how many watched.
Storytellers
An audience that takes part.
Journalists and filmmakers give viewers a role in the story, then see exactly how it landed.
Already at work in two demanding worlds.
Learn more by doing.
Let's build a story your audience will do. And learn from what they did.