Our Privacy Policy
Our Privacy Policy outlines how we collect, use, and protect your personal information. Your privacy and security are our priorities.
Last Updated on March 16, 2026
Overview
This Privacy Policy explains how Butterfly Interactive (the "Company", "we", "us") collects, uses, and shares personal data when you visit our website or submit information through our forms.
If you have questions or requests about this Privacy Policy or your personal data, contact us at privacy@butterflyinteractive.com.
Who we are
Data controller:
Legal name: Butterfly Interactive
Copenhagen, Denmark
What this policy covers
This Privacy Policy applies to:
Visitors to our website
Individuals who submit our website forms (e.g., waitlist and contact forms)
It does not apply to third-party websites or services we link to.
Personal data we collect
Data you provide to us
When you submit a form, we may collect:
Name
Email address
Free-text responses (any information you choose to include)
Please avoid submitting sensitive personal information (for example, health data) in free-text fields.
Data collected automatically
When you use our website, we may automatically collect:
Device and browser information
IP address and approximate location derived from IP
Usage data (pages viewed, interactions)
Cookie and similar technology data (where applicable)
How we use your personal data
We use personal data to:
Send emails after you submit a form (e.g., product updates, early access information, and related communications)
Respond to your messages and inquiries
Manage relationships and communications (including storing submissions in our internal CRM)
Operate, protect, and improve our website and services (including analytics and troubleshooting)
Legal bases (EEA/UK)
If you are in the EEA or UK, we rely on the following legal bases under GDPR/UK GDPR:
Consent: for marketing/product update emails and, where required, non-essential cookies/analytics
Legitimate interests: to operate our business, respond to inquiries, maintain our CRM, secure our website, and understand how our website is used
Where we rely on consent, you can withdraw consent at any time (see "Your choices and rights").
Marketing emails
If you submit your information through our forms, we may send you emails. We use single opt-in (you may receive emails after submitting the form).
You can unsubscribe at any time using the unsubscribe link in our emails. Unsubscribing will stop marketing messages, but we may still contact you for non-marketing reasons (for example, to respond to a request you made).
Service providers / tools we use
Depending on your interactions, we may use the following providers to process personal data:
Framer (website hosting and built-in forms)
Google Sheets / Google Workspace (storing form submissions)
Notion (CRM / lead management)
Google Analytics (website analytics)
Email service provider ([TODO: add once selected])
These providers may process data on our behalf under contractual terms.
How we share personal data
We do not sell your personal data.
We may share personal data with:
Service providers that help us operate our website and handle form submissions (for example, hosting, form processing, spreadsheets, analytics, and communication tools)
Our internal team members and contractors who need access to perform their work
Authorities or other parties when required by law or necessary to protect rights, safety, and security
Data retention
We retain personal data only as long as necessary for the purposes described in this Privacy Policy, including:
Keeping your contact details to send updates until you unsubscribe or request deletion
Retaining records as needed to respond to inquiries and manage relationships
Retaining analytics data according to our Google Analytics settings
Your choices and rights
EEA/UK
If you are in the EEA or UK, you may have the right to:
Access, correct, or delete your personal data
Object to or restrict certain processing
Request portability of your data
Withdraw consent at any time
Lodge a complaint with your local data protection authority
Other regions
Depending on where you live, you may have additional rights. You can contact us at privacy@butterflyinteractive.com to request access, correction, or deletion.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will update the "Last updated" date at the top when changes are made.