Are you ready to transform your change initiatives — and prove adoption with data?
Branching, story-led interactive training where employees and managers practice real-world situations—you get decision-level and behavioral insights to show stakeholders what’s landing, what’s not, and what to do next.
Built for change and transformation leaders running strategy rollouts, new ways of working, process change, and operating-model shifts.
Takes only 4-5 minutes
No commitment
Answer 12 questions to get your
free personalized readiness report
You’ll get 3 practical outputs: the adoption moments to prioritize, leading indicators beyond completion rates, and clear next steps (who to start with, what to test, what ‘proof’ looks like).
Takes only 4-5 minutes
No commitment
Answer 12 questions to get your
free personalized readiness report
You’ll get 3 practical outputs: the adoption moments to prioritize, leading indicators beyond completion rates, and clear next steps (who to start with, what to test, what ‘proof’ looks like).
Built by a team led by Travis, an award‑winning interactive film director, on a mission to bring the power of film‑style interactive learning to organizations.
The problem
Today, leaders are flying blind on adoption
Today, leaders are flying blind on adoption
Most change and transformation initiatives fail quietly—because leaders can’t see whether people are actually adopting the strategy and desired behaviors.
Most change and transformation initiatives fail quietly—because leaders can’t see whether people are actually adopting the strategy and desired behaviors.
Completion rates are shallow: they measure finishing, not adoption
Completion rates are shallow: they measure finishing, not adoption
The first real signal shows up late: missed targets, workarounds, and inconsistent execution
The first real signal shows up late: missed targets, workarounds, and inconsistent execution
Without early visibility, reinforcement stays generic—and resistance spreads unnoticed
Without early visibility, reinforcement stays generic—and resistance spreads unnoticed
The solution
Make adoption visible by engaging your people
Make adoption visible by engaging your people
Butterfly turns your strategy and initiatives into realistic role-based training scenarios and converts people’s choices into decision-level insights—so you can see whether adoption is really happening across your organization.
Butterfly turns your strategy and initiatives into realistic role-based training scenarios and converts people’s choices into decision-level insights—so you can see whether adoption is really happening across your organization.
Film-style interactive scenarios built around your real roles, pressure points, and edge cases, using AI-generated video to create hyperrealistic environments
Film-style interactive scenarios built around your real roles, pressure points, and edge cases, using AI-generated video to create hyperrealistic environments
Decisions and consequences that reveal if people can apply the strategy—not just repeat it
Decisions and consequences that reveal if people can apply the strategy—not just repeat it
Proof of how adoption is tracking over time—clear enough to share
Proof of how adoption is tracking over time—clear enough to share
About us
Our journey
Our team are experts in film-style interactive video experiences. Over the last 5+ years, we’ve created major interactive films seen by hundreds of thousands worldwide, and trusted by some of the largest organisations.
Now we’re focused on modernising how organisations train and teach, using storytelling plus decision-level insights to help teams focus on what matters most.
We combine strong narrative craft with scale-up experience, bridging technology with a practical understanding of complex organisations, roles, and real-world decision-making.
200,000+
unique learners across published interactive films (2021–2026)
25,000+
learners have spent 20+ minutes engaged in our films
83
countries where our films have been seen
10+
international awards for interactive film storytelling
About us
Our journey
Our team are experts in film-style interactive video experiences. Over the last 5+ years, we’ve created major interactive films seen by hundreds of thousands worldwide, and trusted by some of the largest organisations.
Now we’re focused on modernising how organisations train and teach, using storytelling plus decision-level insights to help teams focus on what matters most.
We combine strong narrative craft with scale-up experience, bridging technology with a practical understanding of complex organisations, roles, and real-world decision-making.
200,000+
unique learners across published interactive films (2021–2026)
25,000+
learners have spent 20+ minutes engaged in our films
83
countries where our films have been seen
10+
international awards for interactive film storytelling
About us
Our journey
Our team are experts in film-style interactive video experiences. Over the last 5+ years, we’ve created major interactive films seen by hundreds of thousands worldwide, and trusted by some of the largest organisations.
Now we’re focused on modernising how organisations train and teach, using storytelling plus decision-level insights to help teams focus on what matters most.
We combine strong narrative craft with scale-up experience, bridging technology with a practical understanding of complex organisations, roles, and real-world decision-making.
200,000+
unique learners across published interactive films (2021–2026)
25,000+
learners have spent 20+ minutes engaged in our films
83
countries where our films have been seen
10+
international awards for interactive film storytelling
How it works
What you get as an early partner
A 3-step pilot that turns interactive training into decision-level insights—so you know where to focus. From idea to experience in typically 2-4 weeks.
1. Set the objective
Define success
We start by aligning on the outcome you want and the real-world moment this training needs to improve. Who are we training (by role, team, or region), what choices do they face in that situation, and what does “success” look like in their decisions and actions?
2. Design and build
Build the pilot experience
We co-design and produce one role-based, film-style interactive scenario with your experts. It’s built around realistic pressure points and tradeoffs, so learners practice the decisions they’ll face—not just absorb information.
3. Launch, measure, focus
Turn decisions into insights
You launch it to a pilot group and get decision-level insights beyond completion rates. See what landed, where people struggle, and how patterns differ across roles/teams/regions—so you can focus guidance, messaging, and resources where they’ll make the biggest difference.
1. Set the objective
Define success
We start by aligning on the outcome you want and the real-world moment this training needs to improve. Who are we training (by role, team, or region), what choices do they face in that situation, and what does “success” look like in their decisions and actions?
2. Design and build
Build the pilot experience
We co-design and produce one role-based, film-style interactive scenario with your experts. It’s built around realistic pressure points and tradeoffs, so learners practice the decisions they’ll face—not just absorb information.
3. Launch, measure, focus
Turn decisions into insights
You launch it to a pilot group and get decision-level insights beyond completion rates. See what landed, where people struggle, and how patterns differ across roles/teams/regions—so you can focus guidance, messaging, and resources where they’ll make the biggest difference.
Set the objective
Define success
We start by aligning on the outcome you want and the real-world moment this training needs to improve. Who are we training (by role, team, or region), what choices do they face in that situation, and what does “success” look like in their decisions and actions?
Design and build
Build the pilot experience
We co-design and produce one role-based, film-style interactive scenario with your experts. It’s built around realistic pressure points and tradeoffs, so learners practice the decisions they’ll face—not just absorb information.
Launch, measure, focus
Turn decisions into insights
You launch it to a pilot group and get decision-level insights beyond completion rates. See what landed, where people struggle, and how patterns differ across roles/teams/regions—so you can focus guidance, messaging, and resources where they’ll make the biggest difference.
Comparison
Why Butterfly improves traditional learning
Traditional training tells people what to do in a passive, one-way learning format. Butterfly lets people practice the moments that make or break adoption, then shows you where the change is sticking and where it is at risk.
Discover how Prismo outperforms other platforms with superior features, better performance, and unmatched ease of use.
OTHER PLATFORMS
Passive one-way learning
Generic content that misses real situations
Completion rates, not decision behavior
People mostly click through and forget
Proof for stakeholders is fuzzy
Real roles and edge cases get missed
V/S
Dynamic interactive learning
Scenarios reflect real roles and moments
Choices mirror real trade-offs
Immersive storytelling captivates the audience
Analytics reveal patterns in key decisions
Behavioral insights show you where to focus
Contact
We’d love to hear
from you
We’d love to hear
from you
Contact us for inquiries, support, or feedback. We're here to assist you every step of the way.
Contact us for inquiries, support, or feedback. We're here to assist you every step of the way.
hello@butterflyinteractive.com
Copenhagen, Denmark