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Prove behavior change during transformation—before rollout risk becomes rollout failure.

Interactive training scenarios that make people practice the hard moments of adoption—plus decision-level insights you can take to stakeholders.

Sign up to get:

free personalized interactive training

recommendations + a tailored pilot plan

Join waitlist

2-3 minutes

No commitments

Sign up to get:

free personalized interactive training

recommendations + a tailored pilot plan

Join waitlist

2-3 minutes

No commitments

Dreamed up by a team led by Travis, an award‑winning interactive film director, on a mission to bring the power of film‑style interactive learning to organizations.

Play experience

Play experience

The problem

Today, leaders are flying blind on adoption

Today, leaders are flying blind on adoption

Most change and transformation initiatives fail quietly—because leaders can’t see whether people are actually adopting the strategy day to day.

Most change and transformation initiatives fail quietly—because leaders can’t see whether people are actually adopting the strategy day to day.

Completion rates are shallow: they measure finishing, not adoption

Completion rates are shallow: they measure finishing, not adoption

The first real signal shows up late: missed targets, workarounds, and inconsistent execution

The first real signal shows up late: missed targets, workarounds, and inconsistent execution

Without early visibility, reinforcement stays generic—and resistance spreads unnoticed

Without early visibility, reinforcement stays generic—and resistance spreads unnoticed

Outdated LMS example
Outdated LMS example
Outdated LMS example
Outdated LMS example
Outdated LMS example

The solution

Make adoption visible—before rollout risk shows up in results

Make adoption visible—before rollout risk shows up in results

Butterfly turns your strategy and initiatives into realistic role-based training scenarios and converts people’s choices into decision-level insights—so you can see whether adoption is really happening across your organization.

Butterfly turns your strategy and initiatives into realistic role-based training scenarios and converts people’s choices into decision-level insights—so you can see whether adoption is really happening across your organization.

Film-style interactive scenarios built around your real roles, pressure points, and edge cases

Film-style interactive scenarios built around your real roles, pressure points, and edge cases

Decisions and consequences that reveal if people can apply the strategy—not just repeat it

Decisions and consequences that reveal if people can apply the strategy—not just repeat it

Proof of how adoption is tracking over time—clear enough to share with stakeholders beyond shallow completion rates

Proof of how adoption is tracking over time—clear enough to share with stakeholders beyond shallow completion rates

How it works

What you get if you become an early partner

A 3-step pilot that turns interactive training into decision-level insights—so you know where to focus. From idea to experience in typically 2-4 weeks.

1. Set the objective

Define success

We start by aligning on the outcome you want and the real-world moment this training needs to improve. Who are we training (by role, team, or region), what choices do they face in that situation, and what does “success” look like in their decisions and actions?

2. Design and build

Build the pilot experience

We co-design and produce one role-based, film-style interactive scenario with your experts. It’s built around realistic pressure points and tradeoffs, so learners practice the decisions they’ll face—not just absorb information.

3. Launch, measure, focus

Turn decisions into insights

You launch it to a pilot group and get decision-level insights beyond completion rates. See what landed, where people struggle, and how patterns differ across roles/teams/regions—so you can focus guidance, messaging, and resources where they’ll make the biggest difference.

1. Set the objective

Define success

We start by aligning on the outcome you want and the real-world moment this training needs to improve. Who are we training (by role, team, or region), what choices do they face in that situation, and what does “success” look like in their decisions and actions?

2. Design and build

Build the pilot experience

We co-design and produce one role-based, film-style interactive scenario with your experts. It’s built around realistic pressure points and tradeoffs, so learners practice the decisions they’ll face—not just absorb information.

3. Launch, measure, focus

Turn decisions into insights

You launch it to a pilot group and get decision-level insights beyond completion rates. See what landed, where people struggle, and how patterns differ across roles/teams/regions—so you can focus guidance, messaging, and resources where they’ll make the biggest difference.

Set the objective

Define success

We start by aligning on the outcome you want and the real-world moment this training needs to improve. Who are we training (by role, team, or region), what choices do they face in that situation, and what does “success” look like in their decisions and actions?

Design and build

Build the pilot experience

We co-design and produce one role-based, film-style interactive scenario with your experts. It’s built around realistic pressure points and tradeoffs, so learners practice the decisions they’ll face—not just absorb information.

Launch, measure, focus

Turn decisions into insights

You launch it to a pilot group and get decision-level insights beyond completion rates. See what landed, where people struggle, and how patterns differ across roles/teams/regions—so you can focus guidance, messaging, and resources where they’ll make the biggest difference.

Abstract

About us

Our journey

Our journey

Our team are experts in film-style interactive video experiences. Over the last 5+ years, we’ve created major interactive films seen by hundreds of thousands worldwide.

Now we’re committed to modernizing how organizations train and teach, using storytelling and decision-level insights to help teams and decision makers focus where it matters most.

Our team are experts in film-style interactive video experiences. Over the last 5+ years, we’ve created major interactive films seen by hundreds of thousands worldwide.

Now we’re committed to modernizing how organizations train and teach, using storytelling and decision-level insights to help teams and decision makers focus where it matters most.

About Image
About Image

Comparison

Why Butterfly improves traditional learning

Traditional training tells people what to do in a passive, one-way learning format. Butterfly lets people practice the moments that make or break adoption, then shows you where the change is sticking and where it is at risk.

Discover how Prismo outperforms other platforms with superior features, better performance, and unmatched ease of use.

OTHER PLATFORMS

Passive one-way learning

Generic content that misses real situations

Completion rates, not decision behavior

People mostly click through and forget

Proof for stakeholders is fuzzy

Real roles and edge cases get missed

V/S

Butterfly

Dynamic interactive learning

Scenarios reflect real roles and moments

Choices mirror real trade-offs

Immersive storytelling captivates the audience

Analytics reveal patterns in key decisions

Behavioral insights show you where to focus

Sign up to get:

free personalized interactive training

recommendations + a tailored pilot plan

Join waitlist

2-3 minutes

No commitments

Sign up to get:

free personalized interactive training

recommendations + a tailored pilot plan

Join waitlist

2-3 minutes

No commitments

© 2026 Butterfly Interactive. All rights reserved.

Privacy Policy

© 2026 Butterfly Interactive. All rights reserved.

Privacy Policy

© 2026 Butterfly Interactive. All rights reserved.

Privacy Policy